Jeremy Rockliff

Premier of Tasmania



15 November 2023

Jeremy Rockliff, Minister for Mental Health and Wellbeing

New campaign to build mental health literacy

Premier and Minister for Mental Health and Wellbeing, Jeremy Rockliff has launched the Mental Health Council of Tasmania’s new mental health and wellbeing literacy campaign, Take a minute.

Developed as part of the Rockliff Liberal Government’s $7.8 million investment to expand innovative mental health services, Take a minute is a state-wide campaign that aims to build the capacity of communities and individuals to look after their mental health and wellbeing.

Research shows a proactive, preventive approach to mental health can help people live happier, healthier, more productive and fulfilling lives.

It can prevent people from becoming unwell and requiring more intense levels of support, and also has a direct relationship with stigma reduction.

Take a minute is designed to help Tasmanians tap into their individual strengths, to understand, value, and take charge of their own mental health and wellbeing – by considering the things we can do, and often already do, in our daily lives that have a positive impact.

Premier Rockliff congratulated the Council on the new campaign.

“Empowering Tasmanians to maximise their mental health and wellbeing is a key direction of our Government’s strategic plan for mental health, Rethink 2020,” Premier Rockliff said.

“We are building the capacity of Tasmanians to find, understand and use health information through important initiatives like the Take a minute campaign.”

The Council will now bring the campaign to Tasmanians, partnering with workplaces, organisations, clubs, and local councils for example, and providing support to adapt Take a minute in a way that works best for their communities.

“I encourage all Tasmanians to Take a minute to reflect on what good mental health means in their lives – and I look forward to seeing its impacts on the wellbeing of the Tasmanian community,” Premier Rockliff said.

This Liberal Government is doing what matters for Tasmanians by investing in the mental health services the community needs.



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