Peter Gutwein

Premier of Tasmania

14 February 2021

Jeremy Rockliff, Minister for Trade

Tasmanian Trade Strategy Annual Action Plan 2021 launched

Expanding our domestic and international trade outlook continues to be the focus of the new Tasmanian Trade Strategy Annual Action Plan 2021 which was released today.

Underpinning this plan is the promotion of our collective strengths, expanding opportunities in existing markets, and broadening awareness of Tasmania’s unique quality in our local and international markets.

It sets out 53 clear actions to build trade in key sectors, showcase Tasmanian goods and services in priority markets, support market access and logistics and build the export capacity of Tasmanian businesses.

Counties targeted for expansion or new market entries include Japan, Singapore and Malaysia, the United States, Indonesia and South Korea, as well as the Middle East.

This plan focuses our efforts on growing the domestic Australian market through in-market and inbound trade activities, supporting trade alliances and clusters, and expanding our presence and product awareness internationally.

Not only will this action plan foster market expansion and diversification, it will help our exporting businesses better manage their export risks.

Developed in consultation with key industry sectors, the Tasmanian Trade Strategy Annual Action Plan 2021 follows the Interim Trade Action Plan’s rapid response initiatives delivered in partnership with our trading industries during the second half of 2020.

Tasmanian exporting businesses are playing a key role in the state’s economic recovery with export industries creating more and better jobs for Tasmanians, bringing money into the state, and taking Tasmanian quality to the world.

Even with the pandemic affecting bottom lines across the last quarter of 2019-20, our exports continue to climb, reaching more than $5 billion in the last financial year, an increase of $207 million or 4.3 per cent on the previous year. 

The Tasmanian Trade Strategy Annual Action Plan 2021 and the latest trade statistics are available at

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