Tasmania’s tourism industry continues to hit record highs with the latest Tasmanian Visitor Survey results confirming $3.96 billion in visitor spend for the year to March 2023.
Premier and Minister for Tourism, Jeremy Rockliff said this was a 59 per cent jump compared to March 2019, before the pandemic.
“These fantastic results once again confirm Tasmania’s tourism industry is well and truly back in business, with visitors spending big as they experience what we have to offer,” the Premier said.
“This is the highest annual visitor spend on record for Tasmania, with the increased expenditure driven by domestic holiday visitors.
‘Importantly, while total visitor numbers are at pre-pandemic levels, nights spent in Tasmania is up 16 per cent - meaning tourists are staying longer and spending more while they’re here.
“It’s also the first time a summer season in Tasmania has recorded over $1 billion in visitor spend for a December to February period, which is a fantastic result for local businesses over this important period.
“And while it’s easy to talk about numbers, every dollar spent by visitors is more money for us to reinvest into the things that matter to Tasmanians like health, housing, education, and infrastructure.
“We want to keep the momentum going and as we move through the quieter winter months, Tourism Tasmania’s Off Season campaign will continue to be delivered in key domestic markets to drive demand for visitation.”
The recovery of visitor numbers has remained strong with the year to March 2023 results showing almost equal visitation to the numbers we saw for the same period pre-covid.
International visitors are gradually returning, with Tasmania welcoming 142,000 international visitors in the year to March 2023. This is around half of the international visitation recorded for Tasmania pre-covid. Visitation was highest from the markets of USA, UK, and Singapore.