Uncorking national opportunities for Tasmania’s wine industry

Tasmania’s premium wine industry is being showcased this week through a national inbound buyer program highlighting the State’s world-class wines and growing market opportunities.

Wine Tasmania’s National Wine Trade Visit, supported through the Tasmanian Government's $1.5 million Market Development Project grant, is bringing influential wine trade representatives from across Australia to Tasmania for a week-long visit, delivering export opportunities to increase Tasmania’s trade.

The group will visit wineries across the State.

Minister for Small Business, Trade and Consumer Affairs, Guy Barnett, said the Tasmanian Government is backing in our exporters with $30 million being invested in trade over the next four years as part of the 2026-27 Budget.

“Our Government is delivering a strong economy and caring community, with inbound buyer programs all about growing jobs and supporting winemakers to grow and diversify,” Minister Barnett said.

“The program brings key buyers to Tasmania, allowing them to experience our products, people and our regions, creating important opportunities to strengthen relationships between Tasmanian producers and buyers.

“This supports increased listings and distribution opportunities and also helps build long-term partnerships that benefit our regional economy and showcase Tasmania to the nation.”

Tasmania’s premium position within the national wine industry continues to deliver strong results.

“Two State records were achieved in 2025, with Tasmania harvesting 23,002 tonnes of wine grapes and produced an estimated 1.66 million cases of wine,” Minister Barnett said.

“The average grape price reached $3,924 per tonne, compared with the national average of $604 per tonne, highlighting the premium reputation Tasmanian wine has built nationally and internationally.

“That means Tasmania’s grapes are delivering around six-and-a-half times greater value per tonne than the national average, with sparkling wine accounting for around 43 per cent of total production.”

The initiative aligns closely with the new Tasmanian Trade Strategy 2030, which recognises the importance of strengthening both domestic and international markets to support export growth and economic opportunity.

“Our Government is backing the new Trade Strategy with an additional $5.5 million investment to help our businesses expand their reach, grow exports and create jobs across the state,” Minister Barnett said.

“The domestic off-island market remains a critical foundation for export growth and an important first market for many producers, providing a platform to build capability and confidence to export and for the wine sector.

“This visit demonstrates the value of connecting our producers directly with key decision-makers from across Australia.”

More information on the Tasmanian Trade Strategy 2030 is available at: https://www.stategrowth.tas.gov.au/business/trade/tasmanian_trade_strategy