4 January 2026

Jane Howlett, Minister for Tourism, Hospitality and Events

Tasmania’s iconic Taste of Summer festival has once again drawn record crowds, delivering significant benefits for the State’s hospitality and tourism sectors.

More than 98,000 people attended the festival between 27 December and 3 January, an increase on the 87,000 visitors recorded the previous season.

The Tasmanian Government is a strong supporter of our events sector and backed in the Taste to deliver this year’s event.

Minister for Tourism, Hospitality and Events, Jane Howlett, congratulated the festival’s organisers for another outstanding year.  

“The Taste of Summer’s continued growth reflects the festival’s ability to showcase Tasmania at its best,” Minister Howlett said.

“The festival brings together outstanding local produce, diverse culinary experiences and a strong entertainment program, alongside family-friendly activities that appeal to the whole community.

“With many attendees travelling from interstate or overseas, the festival is attracting a broad audience and strengthening Tasmania’s reputation as a destination for high-quality food, drink and entertainment.

“This year locals and visitors alike were treated to everything from fresh seafood to world-class wine, beer and spirits, and dishes from around the world, from over 80 stallholders.

“The organisers have been working to grow the regional spread of producers showcased by the event, with over 25 per cent of the stallholders hailing from outside of Hobart.

“Our Government is delivering for Tasmania, and our ongoing support reflects confidence in the event and its role in supporting local businesses, jobs and tourism.”