Every School Day Matters: Campaign launches to boost school attendance

The next phase of the Every School Day Matters campaign has been launched to boost school attendance across the State.

The campaign highlights the benefits of regular school attendance and the big and small moments that happen in classrooms each day.

Minister for Education, Jo Palmer, said attendance is vital for every child’s future success.  

“We know there’s a strong link between regular attendance and positive outcomes such as achievement, wellbeing and completing school,” Minister Palmer said.

“When students miss school, they miss out on lessons, learning, friendships and opportunities that help shape their future. That’s why we’re sending a clear and positive message that every school day counts.

“We recognise the real challenges that young people and families face, and this campaign will help tackle those challenges and connect families with resources and support.”

Liberal Member for Clark, Madeleine Ogilvie, officially launched the campaign at Montrose Bay High School today.  

“Education opens doors, and we all have a role to play in helping children and young people feel supported to attend school every day,” Minister Ogilvie said.

Former Richmond Football Club champion, Jack Riewoldt – the first campaign ambassador – highlighted the importance of attending school every day.

“I’m a proud Tasmanian and education is key - not just for the future of our state, but for the future of our young people too,” Mr Riewoldt said.  

"Whatever they want to do in life, a great education lays the foundations for success. But, like anything worthwhile in life, you only get out what you put in.

“A whole lot can happen in a school day. It might be the day a student discovers a lifelong passion – whether that’s footy, a subject they love, an instrument they’re good at, or a passion that sets them on the path to their future career. That’s why I believe showing up to school every day is so important.”

Every School Day Matters will roll out on television, social media and digital platforms, supported by a new website with tools and resources to assist schools, families and students in getting to school.

For more information, visit www.anything.tas.gov.au.