Tasmanian whisky to shine on global stage

Nine of Tasmania’s leading whisky distilleries will showcase their world-class spirits in Hong Kong next week.

The Hong Kong International Wine and Spirits Fair features more than 600 exhibitors from 20 countries and more than 8,200 buyers from more than 60 countries, which is a fantastic opportunity for Tasmania.

Minister for Small Business, Trade and Consumer Affairs, Guy Barnet, made the announcement at the Tasmanian Whisky and Spirits Associations annual conference at Wrest Point.

“This is an exciting program of events, led by the Australia China Business Council (ACBC) Tasmania, with support from the Tasmanian Government,” Minister Barnett said.

“The initiative is a strategic push to grow exports, build brand awareness and position Tasmania as a premium destination for craft spirits.

“This is about telling Tasmania’s story to the world, our innovation, our authenticity, and the exceptional quality of our spirits.

“We’re proud to help support ACBA’s delegation of distillers as they take their products to one of the most influential trade events in Asia.”

The participating distilleries are Greenbanks Tasmanian Whisky Co., Hellyers Road Distillery, Lawrenny Estate Distilling, McHenry Tasmania, Old Kempton Distillery, Sanyou, Sullivans Cove, Spring Bay Distillery and Turner Stillhouse.

The nine distilleries attending will participate in the Hong Kong International Wine and Spirits Fair under the ACBC TASMANIAN Pavilion, designed in collaboration with Brand Tasmania.

The program includes a Whisky Masterclass to highlight the depth of talent and craftsmanship in Tasmania’s spirits sector and will culminate in an exclusive Tasmanian Taster event at the prestigious Hong Kong China Club.

“With the right support and partnerships, we’re helping our distillers access new markets, connect with global buyers and grow their export potential,” Minister Barnett said.

“It’s about delivering for Tasmania - supporting jobs, growing trade and building our global reputation.”

Chief Executive of the Australia China Business Council Tasmania, David Morris, said Tasmania was making some of the world’s best whiskies and the world was noticing.

“That’s why we’re taking the artisans who make these outstanding products to Hong Kong, to introduce them to buyers and distributors and to raise awareness of Tasmania and its unique offerings,” Mr Morris said.

“Hong Kong has long been a highly strategic gateway to Asian markets and it will continue to be.

“Our vision is to see Tasmanian spirits on the top shelf of every bar in Hong Kong and across the booming cities of Asia.”

For information on the Hong Kong Wine Fair available here.

For information on the ACBC Tasmania available here.