Tasmania steps up global trade push with Singapore

The Tasmanian Government is growing our State’s international trade potential, with the appointment of Ms Honey Fidden as Tasmania’s new Singapore-based Trade Advocate.

Minister for Small Business, Trade and Consumer Affairs, Guy Barnett, said the appointment was another strong step in backing Tasmanian businesses to succeed on the world stage.

“Singapore is one of our most important markets and a strategic gateway into the broader ASEAN region, which already accounts for a quarter of Tasmania’s total goods exports,” Minister Barnett said.

“We’re getting on with the job of opening doors for Tasmanian businesses, and it’s fantastic to have someone as knowledgeable and well-connected in this market as Ms Fidden join our team to champion Tasmanian exporters.”

Tasmania exported almost $40 million worth of goods to Singapore in the year ending June 2025, with food and agribusiness products making up around 75 per cent – one of the highest shares among Tasmania’s top export destinations.

“Ms Fidden brings extensive experience in diplomacy and finance, and her strong regional networks will help Tasmanian exporters take advantage of high-growth opportunities across ASEAN, including Malaysia, Indonesia, Thailand and Vietnam,” Minister Barnett said.

“This appointment is about backing Tasmanian exporters to expand their reach, grow their businesses and create more jobs at home.”

Expressions of interest are now open for the Singapore Market Insights events in September in Hobart and Launceston, where Ms Fidden will provide practical advice on how to succeed in Singapore and the ASEAN region.

“Whether you’re an established exporter or just starting out, this is a terrific chance to connect with our Trade Advocate, build relationships, and explore new opportunities for your business,” Minister Barnett said.

To express your interest in a Singapore Market Insights event and learn more about Ms Honey Fidden and Tasmania’s other Trade Advocates go to:
www.stategrowth.tas.gov.au/business/trade