The 2026-2027 Budget is backing Tasmania’s visitor economy to grow sustainably and continue delivering for communities.

Minister for Tourism, Hospitality, and Events, Jane Howlett, said Tasmania’s tourism industry is world-class and world-renowned, supporting one in six Tasmanian jobs, with visitors injecting $3.7 billion into our economy each year.

“For every dollar visitors spend in Tasmania, another 83 cents flows through our economy,” Minister Howlett said.

“That's why this Budget backs tourism at every level by growing demand and supporting businesses. It ensures we continue to drive visitation to our State, while giving us room to handle the challenges ahead.

“Our nation and the world are facing turbulent times, and that’s why this Budget is keeping our economy strong by backing in jobs, business and economic growth.”

Guided by our 2030 Visitor Economy Strategy, the Government is strategically investing in events, infrastructure and upskilling staff.

“Not only are more visitors coming to Tasmania, but they are also spending more per trip and per night, which is why we are backing the visitor economy workforce to upskill and grow,” Minister Howlett said.

“This Budget includes a $2.55 million investment in our greatest asset – our workers - by supporting more training through the Tasmanian Hospitality and Tourism Training Academy.

“This will enable the organisation to deliver industry-led training particularly in our regions, grow workforce attraction and build the profile of the industry.”

Last year, the Off Season campaign was strengthened with the launch of Winternships. The campaign invited Australians to apply for unique winter experiences across Tasmania, further promoting the State as a must-visit winter destination.

More than 13,400 applications were received, driving about 90,000 unique visitors to the Discover Tasmania website, and achieving a global media reach of 337 million.

“In a highly saturated market, we must continue to be competitive and stand out from the crowd. That’s why this Budget includes $82 million for tourism marketing,” Minister Howlett said.

The Tasmanian Government is investing in growing the State’s reputation as a year-round destination.

“Business events play a critical role in this reputation. We are continuing to support this high-yielding visitor sector through additional funding to the Business Events Attraction Fund,” Minister Howlett said.

“We are backing future growth for this sector by investing $10 million in a new convention centre in Launceston, which will generate many additional visitor nights, delivering significant flow on benefits for hotels, hospitality, retail and tourism operators.

“Through our Aviation Attraction Fund, we have delivered new direct routes from Hobart to Newcastle and Launceston to Canberra.

“We are committed to attracting new international flight routes, expanding the State’s visitor economy and giving Tasmanians more choice when travelling.”