The T21 - Tasmanian Visitor Economy Progress Report confirms our visitor economy is going from strength to strength with visitor numbers and spending breaking records in every quarter of the last 12 months.
Tasmania is leading the nation with an impressive 17 per cent growth in international visitors which is 10 per cent higher than the average of all other states and territories.
Recent figures from Tourism Research Australia also show that in 2016/17, Tasmania attracted over $1.5 billion of tourism infrastructure and accommodation investment, demonstrating the industry’s confidence in the current strength and the future growth of the state’s visitor economy.
The T21 strategy provides a blueprint for strengthening the industry and targets four priorities for growth; generating demand, improving access, investing in infrastructure and building capability, community and capacity.
The fourth Progress Report indicates significant progress on many key initiatives including:
The Government and industry also hosted a Visitor Economy Roundtable in July to examine our progress, look to the future and provide input into the T21 mid-term update and strategic planning for Tasmania’s visitor economy beyond 2020.
The Government and industry recognise there is still more work to be done in developing an enduring and sustainable industry for the future, however our progress to date is impressive.
The T21 - Tasmanian Visitor Economy Progress Report 4 is available at www.t21.net.au/