Tasmania's reputation as a must see destination will be further boosted with the launch of a new national marketing campaign.
Tourism Tasmania and Flight Centre have joined forces to promote the State and grow visitor numbers.
The campaign, to be launched tomorrow, will target key markets of Brisbane, Sydney and Melbourne.
National press, direct mail, radio and shop front window banners promoting Tasmania as a destination will run for two weeks.
Tourism Tasmania has contributed $100,000 to the campaign, matched by Flight Centre. The marketing value of the campaign is estimated to be $800,000.
It is designed to leverage off the recent Lonely Planet accolade which proclaimed Tasmania as the fourth best region in the world to visit in 2015.
Four self-drive itineraries have been designed to focus on the Top 4 experiences in each of our regions
And it comes hot on the heels of Jetstar announcing it is flying more people than ever to and from Tasmania this summer.
The Liberal Government is focused on developing our tourism industry to create jobs, grow the economy and raise Tasmania's profile across the country and around the world.
We're already investing an extra $16 million into marketing, we're opening up our national parks and World Heritage Area to new, exciting and sensible developments to attract even more visitors and we're encouraging investment and development in the tourism and hospitality industries by cutting red and green tape, fixing the planning system and supporting the growth in confidence that has emerged since the last election.
In the 12 months to September, 1.06 million people visited Tasmania, which is a new record. The marketing agreement with Flight Centre will ensure we are on the right track to reaching our target of attracting 1.5 million visitors to Tasmania every year by 2020.