Will Hodgman

Premier of Tasmania



22 April 2015

Will Hodgman, Premier
Minister for Tourism, Hospitality and Events

Tourism and Hospitality Plan for Success

Tasmania’s tourism and hospitality industries are booming and it’s critical that we build on the momentum created over the past year.

That is why the Government is moving to refresh a two-decade old agreement with the industries to ensure that it reflects that and allows for future success.

The T21 agreement was struck between the Tasmanian Government and the tourism industry in 1996 and since then it has been an effective strategic business plan.

But now is a watershed time for our tourism and hospitality industry, and that means the plan needs updating to ensure the next stages of success.

Prior to finalising the agreement, we will be actively consulting with industry, including four workshops in each of the regions around the state over the coming weeks.

Our refreshed Tourism 21 plan will better align the activities of all key partners including the Tourism Industry Council, the Tasmanian Hospitality Association, Regional Tourism Organisations, Business Events Tourism Tasmania and the Departments of State Growth, Primary Industries, Parks and the Environment.

We will work together to be set down our vision for what is now known as the visitor economy, and for the next exciting stage in the evolution of our excellent tourism and hospitality industry as we head towards our target of attracting 1.5 million visitors to our state by 2020.



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