Tasmania has been named the best island destination in Australia, New Zealand and South Pacific region and the fourth best island in the world at the Travel + Leisure World’s Best Awards.
The Travel + Leisure World awards are among the most highly regarded tourism awards and will put Tasmania front of mind of travellers the world over.
It is the fifth time Tasmania has been named by the magazine’s readers as the best island destination in Australia, New Zealand and South Pacific region, having won in 2002, 2006, 2008 and 2009.
The island rankings are based on the readers' rating of five characteristics: natural attractions/beaches, activities/sights, restaurants/food, people/friendliness and value.
Tasmania’s top rankings confirm what we’ve long believed; Tasmania is the place to be.
It also intensifies the international spotlight that has been shining on our state recently, including the Lonely Planet ranking Tasmania the 4th best region in the world to visit, the Chinese President’s visit and our tourism businesses winning an unprecedented 10 gold at the Qantas Australian Tourism Awards.
This year’s awards will be published in the August edition of Travel + Leisure World, which has a readership of around 6.6 million people globally, an online viewing audience of 2.5 million unique users every month and around 700,000 social media followers.
This is great exposure that no amount of money can buy, and will no doubt help us to reach our target of attracting 1.5 million visitors to our state every year by 2020.