Will Hodgman

Premier of Tasmania



25 January 2017

Jeremy Rockliff, Minister for Primary Industries and Water

Tasmanian Fruit Industry Strategic Plan launched

The Hodgman Liberal Government supports an expansion of Tasmania’s world class fruit growing industry.

The Tasmanian Fruit Industry Strategic Plan 2016-2020  launched today is a significant milestone in efforts to further expand Tasmania’s $180 million fruit sector

The Strategic Plan, which has been jointly funded by the Hodgman Government and Fruit Growers Tasmania, is the latest in a series of specific initiatives supporting our fruit growers.

Developed by fruit growers for fruit growers, the Tasmanian Fruit Industry Strategic Plan details strategies and actions needed to achieve the sector’s vision of being a sustainable, vibrant and innovative industry recognised for consistently supplying premium fruit, and a preferred supplier to Australian and world markets by 2025.

The Plan focuses on:

  • Promoting the Tasmania fruit industry.
  • Capitalising on domestic and export markets.
  • Increased efficiency in fruit production through to the market.
  • Industry leadership and communications.

The launch of the Strategic Plan follows strong year-on-year growth in Tasmania’s fruit industry, which last financial year saw cherry exports nearly double to be worth more than $50 million.

The Plan is vital to sustaining the high-value fruit industry’s momentum and grasping the many growth opportunities in light of recent free trade agreements – benefitting the bottom-line for growers and boosting jobs in regional Tasmania.

The Hodgman Government, through our comprehensive AgriFood Plan, has an ambitious target to grow the value of agriculture ten-fold to $10 billion per annum by 2050.

This includes $140,000 to Fruit Growers Tasmania for industry marketing and development, and $10,000 for their Tasmanian Agricultural Jobs website www.tasagjobs.com.au, as well as our collaboration with the Australian Government and industry to fund a market growth facilitator developing export opportunities for Tasmanian fruit and vegetables.

A copy of the Tasmanian Fruit Industry Strategic Plan 2016-2020 is available on the Fruit Growers Tasmania website: www.fruitgrowerstas.com.au



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