Jeremy Rockliff

Premier of Tasmania



24 November 2014

Will Hodgman, Premier

New multilingual website highlights Tasmanian produce

The Liberal Government is focussed on capitalising on the opportunities created by His Excellency Xi Jinping's historic visit to Tasmania last week.

It's important to keep the momentum going and that's why I was delighted to launch an innovate communication project that will promote Tasmania's produce to more people than ever before. 

The project includes a website, videos and brochures in English, Japanese, Mandarin, Korean and Indonesian.

Importantly, it will allow Asian customers to communicate directly with Tasmanian producers.

It will also provide a powerful voice for smaller producers who may not have the resources to reach out directly to Asian markets themselves.

Last week's hugely successful TasInvest forum saw a high level of interest in our agriculture sector and it's important we continue to tell the wonderful story of our pristine growing conditions and outstanding produce.

This multilingual website and brochures will promote Tasmania's key advantages in safe, premium food production.

We want more Tasmanian producers of premium products to be part of this exciting new promotional opportunity because we believe there will be real value for these businesses.



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