The Liberal Government's partnership arrangement with Jetstar is paying dividends this summer with more people than ever before flying to Tasmania from interstate with Jetstar. There is no doubt that record bookings on Jetstar will create more jobs in tourism and hospitality right around the State.
In August, we partnered with Jetstar to create a $600,000, 12 month cooperative marketing campaign across TV, print, online and radio and it's clearly working and I'd like to thank Jetstar for joining us and investing in Tasmania as a key tourism destination.
This news follows comments from the Master Builders Association this week that the increase in visitors and the growing tourism sector is contributing to a construction boom right across Tasmania. It's clear that increased visitors is not just good for the tourism and hospitality industries, it's great for the whole economy and is leading to job creation.
The Government is focused on developing our tourism industry to create jobs, grow the economy and raise Tasmania's profile across the country and around the world. We're already investing an extra $16 million into marketing, we're opening up our national parks and World Heritage Areas to new, exciting and sensible developments to attract even more visitors and we're encouraging investment and development in the tourism and hospitality industries by cutting red and green tape, fixing the planning system and supporting the growth in confidence that has emerged since the last election.
In the 12 months to September, 1.06 million people visited Tasmania, which is a new record. We're pulling out all the stops to make sure that we can top that figure and record passengers on Jetstar shows that we are on the right track.
More Media Releases from Will Hodgman
More Media Releases from the Minister for Tourism, Hospitality and Events