Will Hodgman

Premier of Tasmania



28 May 2019

Will Hodgman, Premier & Minister for Trade

Inaugural Brand Tasmania CEO appointed

Following an extensive and competitive recruitment process, Todd Babiak has been selected to lead the new Brand Tasmania as Chief Executive Officer.

“Mr Babiak has the background to lead Brand Tasmania, the first statutory ‘place’ branding authority to be established in the country, to ensure we continue to stand out from the crowd and compete in the global marketplace,” Premier Hodgman said.

“Todd is an internationally recognised and award winning place-brand expert who has a strong track record of developing successful place branding and economic development strategies for communities.”

Brand Tasmanian Chairman, Nick Haddow, said he looked forward to Mr Babiak commencing in the role to enhance our brand even further.

“Todd’s appointment is significant for our State, as he is highly sought after internationally. The recruitment process was very competitive and the breadth and depth of the experience and interest of the applicants is testament to this exciting initiative for Tasmania,” Mr Haddow said.

“Todd already has both experience and a passion for Tasmania, having previously worked with Tourism Tasmania on the soon to be launched revitalised Tourism brand.”

Todd Babiak was the founder and CEO of Story Engine and People are Places. The work he has done in his home town of Edmonton, Canada, was awarded the best expression of place brand identity at an international award event in 2016.



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