Peter Gutwein

Premier of Tasmania



16 April 2015

Roger Jaensch, Liberal Member for Braddon

Harnessing the Power of Social Media to Promote Tasmania to the World

An iconic Tasmanian attraction is being promoted to the world every day through the eyes of visitors in an innovative pilot project using social media.

The Hodgman Liberal Government has a plan to attract 1.5 million visitors a year to the State by 2020, helping our hospitality and tourism industries to continue to grow and create many new jobs.

Statistics released yesterday showed Cradle Mountain is already ranked ninth on a list of Australia’s most popular attractions to feature on the photo-sharing social network Instagram.

The #Tassie365 project, a joint initiative between Tourism Tasmania and the Tasmanian Parks and Wildlife Service, will help drive Cradle – and our State – up the list by encouraging visitors to share their photos online.

As part of the project, a sign with a bracket for smartphones / cameras has recently been erected at Cradle Mountain to prompt visitors to take a photo of the landscape ahead and post it using the hashtag #Cradle365.

Over the course of a year, the images will showcase the mountain through changing seasons, weather, lighting and natural phenomena.

Already more than 100 images have been shared using the hashtag.

A time-lapse video will also be produced and shared through social media channels and the Tourism Tasmania website: www.discovertasmania.com/365

This is about using the growing popularity of social media to gain the help of those who have already visited and fallen in love with our State to promote Tasmania to their friends and family, and to the wider world.

If the project is successful, Tourism Tasmania and the Parks and Wildlife Service plan to place signs at other iconic locations to capture more crowd-sourced imagery.



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