Tourism
Our beautiful island State continues to grow as a vibrant tourist destination. Since the Labor Government’s election in 1998, the number of visitors to Tasmania continues to increase and investment in new tourism developments is at record levels.
Tasmania now attracts more visitors to our shores every year than our total population. In 2006/2007, over 820,000 people came to uncover the many treasures that as locals we’ve always known about. During their stay these visitors spent a record $1.32 billion and the average visitor is staying here longer. This makes tourism a strong economic driver for our state and the industry a significant employer.
By working even more closely with the tourism industry the Tasmanian Government is striving to build on the impressive growth of the past nine years. The domestic tourism market is challenging. However we are confident that with our new strategic direction, the increased resources that have been provided to Tourism Tasmania and our new contemporary marketing campaigns we can further develop Tasmania’s tourism industry.
