The Minister for Tourism, Scott Bacon, congratulated local tourism business Jump Tours for embracing the opportunities available through smart phone technology with its new iPhone app.

Mr Bacon today launched the new app, developed by local IT company Autech.

"In today's increasingly competitive tourism market, it's important that the sector looks at the most effective ways to appeal to the broadest possible audience," Mr Bacon said.

"There are exciting opportunities for Tasmanian business to promote themselves through either the Internet or smart phone technology, and I congratulate Jump Tours for taking this exciting leap into digital promotion.

"Through this iPhone app, potential visitors and customers can see interactive maps that outline the tours that are available - taking in the East Coast, the West Coast or the whole state.

"There's also information about each location, and videos that showcase some of the stunning sights that are on offer."

Mr Bacon said the app was one of several projects funded through a $250,000 industry assistance package provided to the Tourism Industry Council of Tasmania.

"The performance and success of the Jump Tours app will be tracked, and it's hoped similar programs can be rolled out to other operators who are keen to take advantage of the markets that can be reached through iPhone applications," Mr Bacon said.