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Talking up Tasmanian tourism

Mon 13 August 2012

Scott Bacon

Minister for Tourism

Tourism Tasmania is teaming up with local tourism operators to sell the exciting tourism experiences on offer around the state at a series of functions around Australia over the coming week.

The Talkabout Tasmania trade events kick off today in Brisbane, with further events to be held on the Gold Coast as well as in Newcastle, Sydney and Wollongong this week.

The Minister for Tourism, Scott Bacon, said this year's Talkabout Tasmania roadshow aimed to build on the success of last year's event, and represented an important part of Tourism Tasmania's destination training program.

"Talkabout Tasmania gives our local operators direct face-to-face contact with interstate wholesale and retail travel agents, trade media and airlines," he said.

"With around 250 travel agents, trade media and airline personnel expected to attend, this is a valuable opportunity to stimulate interest in Tasmania as a destination.

"Trade events like this are highly effective in promoting Tasmanian tourism experiences to the people who are talking to and helping travellers make their decisions on a daily basis."

Mr Bacon said 14 local businesses would be promoted over the coming week.

"I'm really pleased to see a wide range of tourism attractions, accommodation and transport represented amongst the exhibitor," he said.

"We've also had good support from local tourism businesses that have generously provided prizes and incentives to encourage participating travel agents to visit as many exhibitors as possible during each event."

Mr Bacon said Talkabout Tasmania will be held in the following locations between 13 and 17 August 2012;

Brisbane: 13 August

Gold Coast: 14 August

Newcastle: 14 August

Sydney: 15 August

Wollongong: 16 August

The five locations were chosen for their potential to generate high retail sales and strong length of stay, based on feedback from Tasmania's key wholesale travel partners.

Mr Bacon said tourism trade promotions like Talkabout Tasmania serve a valuable role in supporting our year-round destination marketing activities and stimulating sales of holiday travel to the state.

"Our tourism industry has clearly established itself as one of the State's strong economic drivers, so it is important that the State Government continues to invest in tourism marketing to stimulate business, investment and jobs throughout the state."

Participating Tasmanian tourism operators at the Talkabout Tasmania trade roadshow  include AAT Kings (Inspiring Journeys), Adventure Forests, Britz Maui, Choice Hotels, Circular Head Tourism, Cradle Mountain Huts and Bay of Fires Walk, Hotel Grand Chancellor Launceston, Innkeepers, Maria Island Walk, Port Arthur Historic Sites, Pure Tasmania, Red Spot Car rentals, Spirit of Tasmania, and Villa Howden.