Search begins for iconic new North West experiences Thu 21 March 2013 Scott Bacon Minister for Tourism Brian Wightman Minister for Environment, Parks and Heritage A project aimed at generating exciting new tourism experiences for the Tasmanian Wilderness World Heritage Area in the North West is gaining momentum. The Tourism Industry Council has received nearly $100,000 in State and Federal Government funding to begin a Concept Study aimed at supporting and revitalise tourism in the region. “With thousands of people heading to our state each year to experience our wilderness areas, it’s essential we look at how we can give people new and exciting reasons to visit Tasmania,” Mr Bacon said. “We want to see more people visit the North West and, importantly, spend more time exploring the region. “This study will bring together a range of experts with knowledge and understanding of both our wilderness areas and the tourism industry to look at how we can grow tourism in the North West by seeking out an iconic new experience for the region.” The Minister for Environment, Parks and Heritage, Brian Wightman, said that the 30th anniversary of the Tasmanian Wilderness World Heritage Area was the ideal time to look to the future of wilderness tourism in Tasmania. “We are committed to working with the industry to help grow visitor numbers to our parks and our wilderness areas,” Mr Wightman said. “Our investment in the Three Capes Track is a perfect example of our work with the industry to generate new experiences that give people a good reason to return to Tasmania.” The Chief Executive of the Tourism Industry Council of Tasmania, Luke Martin, welcomed the funding for the study. “The great thing about this is that it’s industry and Government working together to come up with a vision for the type of tourism experiences that we want to offer in the World Heritage Areas over the next 30 years, and get the balance right between conservation and getting people to experience these remarkable places,” he said. The Concept Study is being supported through a $50,000 grant from the Commonwealth Government, $20,000 from Tourism Tasmania and $10,000 each from Parks and Wildlife, the Tourism Industry Council and the Cradle Coast Authority.