Tasmanians should 'Save Triple Zero for Saving Lives', the Minister for Health, Michelle O'Byrne said today.

Ms O'Byrne launched Ambulance Tasmania's latest campaign that urges people to call triple zero only in a real emergency to ensure non-emergency calls do not delay ambulances responses.

"Unnecessary calls to triple zero can needlessly tie up emergency resources and cause delays in ambulances reaching real emergencies," she said.

"Last year Ambulance Tasmania responded to over 55 000 triple zero calls - it's important our paramedics are available to meet the needs of those most acutely ill or injured in our community."

The Save Triple Zero for Saving Lives campaign features a series of short television and radio advertisements highlighting appropriate and inappropriate triple zero use.

Ms O'Byrne said the campaign ran successfully during 2011 and thanked local media outlets for their help in promoting the important message.

Following the campaign, growth in demand for ambulance services in 2011 was three per cent, down from six per cent in 2010.

"Demand for ambulance services is always increasing so it's important we use innovative public education campaigns to help us respond to these busy times," Ms O'Byrne said.

"While this campaign focuses on reducing inappropriate triple zero calls, Ambulance Tasmania urges all Tasmanians not to hesitate to use triple zero in a real emergency, including for suspected heart attacks."

Ms O'Byrne said it was important triple zero callers stayed focused, relevant and on the line.

People calling triple zero will be asked to give the location or address of the emergency, the phone number from which they are calling and a brief description of the emergency.

The call-taker will then ask a series of specific questions - listen carefully and try to answer as clearly and concisely as possible.