An innovative new concept to market high-value Tasmanian produce direct to Hong Kong has been launched by the Premier, Lara Giddings.

Tasmaniafresh is an online virtual farmers market showcasing only the best Tasmanian products, including vegetables, fruits, red meats, leatherwood honey, salmon, ocean run trout, abalone, rock lobster, truffles, fresh wasabi and a wide range of Tasmanian cheeses and cool climate wines.

Hong Kong consumers will now be able to obtain fresh, safe and pure Tasmanian produce direct to their door within 48 hours of picking, at the click of a button.

Tas'Mania and the Tasmaniafresh website are the creation of Tasmanian businessmen David Meredith, based in Hong Kong; John Goodyear, based in Vietnam and Robert Wallace, based in Tasmania.

"This new concept will bring some of the best Tasmanian produce from the land and the sea direct to restaurateurs and discerning customers in Hong Kong," Ms Giddings said.

"As the owners of Hobart's iconic Islington Hotel, David and John have played an important role in developing Tasmania's reputation as a boutique tourist destination. 

"This new venture is focused on using those strong brand values to tap into the international demand for quality food that is safe and free of disease.

"The Tasmanian brand is based on pure air, clean and abundant water, fertile soils, four distinct seasons and very importantly, freedom from major pests and diseases.

"It is these values that are increasingly sought-after across Asia, particularly with the rise of the discerning middle-class.

"By creating a virtual market place for Tasmanian products it is also hoped that customers in Hong Kong will be encouraged to visit the state to sample our products first hand and even meet some of the farmers and producers."