State Government Logo

Promoting Tasmania to the World

25th May, 2017

Matthew Groom, Minister for State Growth

With the State’s Budget back on track, our economy growing, tourism visitor numbers booming and strong investment opportunities, the Hodgman Liberal Government is continually looking at ways to Build Tasmania’s Future.

Tasmania has come a long way in recent years and there is an unprecedented level of interest in our State, both nationally and internationally. However, we realise there is still a long way to go.

Now is the time to capitalise on the growing strength of Tasmania’s brand through investment in the promotion of our unique advantages as a State.

The 2017-18 Budget provides:

  • $1.1 million over four year to grow Tasmania’s export trade and investment attractiveness through targeted international engagement. This includes $340,000 specifically to boost our engagement with India and leverage the appeal of Ricky Ponting’s brand to support a wide range of tourism, trade and investment opportunities.
  • $1.5 million over four years for the Population Growth Strategy as Tasmania moves towards our target of 650,000 people by 2050. The strategy will build on our growing reputation for a great lifestyle, affordable living and our strong business environment.
  • $500,000 to promote increased skilled migration to the State.

Tasmania has a world-class education system with a number of attractive specialist education institutions that make an extremely compelling case for interstate and international students, and we will be investing:

  • $3 million over four years for the new Global Education Strategy to drive growth in international and interstate students to Tasmania.

This funding will help to increase Tasmania’s share of the education market and support numerous spill-over benefits into the local retail, transport, tourism and hospitality sectors.

Together these commitments reflect our strong and continued efforts to build Tasmania’s profile and ensure that all Tasmanians benefit from our growing economy and increased job and investment opportunities.